Jason Wu for Target launches Sunday

A selection of looks from the Jason Wu for Target collection.

(CBS) This Sunday is a big day not just for football and puppy fans - see: Puppy Bowl - it's also a big day for fashion fanatics.

Feb. 5 marks the day when Jason Wu's designs will be made affordable and available at Target, in stores and online.

Pictures: Jason Wu for Target
Pictures: Jason Wu for Target launch party

Wu's collection for the national retailer is playful and feminine. The 53-piece collection consists of floral and striped prints, high-waisted and pleated skirts, A-line dresses, printed scarves and handbags.

"I was inspired by the French New Wave films, actresses like Jean Seberg and Anna Karina," Wu told CBSNews.com at the collection'slaunch event in New York. "That nonchalant chic, that effortless style, mixed with American sportswear."

The collection will be available through March 6, but if Missoni for Target gave any indication of what the collection's opening day will be like, shoppers better get ready to wake up early and duke it out at the stores, giving fashionistas a chance to participate in their own sport on Sunday.

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