This story was written by David Kaplan.
Ari Brandt has left his role as digital media head of Cond Nast Business Media Group Online and joined ad technology provider Linkstorm as CEO. Linkstorm's founding CEO, David Sidman, will stay on as chairman of the board. In July 2006, Brandt was tapped as general manager of digital media for Cond Nast Portfolio. Before that, Brandt served as director of ad solutions at Yahoo (NSDQ: YHOO), which he had held since March 2005. He oversaw the strategy for Yahoo Tech and was the business lead for Yahoo Finance and Yahoo News.
Considering the troubles major media companies have been having lately, going to a company that promises marketers improved ad effectiveness like Linkstorm seems like a sound move. Still, display advertising is troubled too. Nevertheless, as Brandt indicated in a statement, the challenges facing online media may also work in eight-year-old Linkstorm's favor.
By David Kaplan