Industry Moves: Can Former Yahoo Exec Dave Karnstedt Fix Efficient Frontier?

This story was written by Tameka Kee.
Search-marketing tech firm Efficient Frontier is getting its third CEO in just five years: former *Yahoo* sales vet David Karnstedt. Karnstedt joins the company from Redpoint Ventures, where he'd served as executive-in-residence for about six months. Redpoint is one of Efficient Frontier's backers.

Karnstedt is replacing James Beriker, who took over as president and CEO from Ellen Siminoff (also formerly of *Yahoo*), in February 2008; no word on where Beriker is headed. It's a relatively abrupt departure, but that's become the norm, according to sources, who say that the company has either lost or laid off over 20 people since October. ClickZ reported layoffs back in November; Efficient Frontier wouldn't confirm that report. 

As SVP of U.S. sales for Yahoo (NSDQ: YHOO), Karnstedt oversaw the integration of the company's search and display sales teams, and prior to that, led direct sales at the search company Overture (before Yahoo acquired it in 2003).

Photo Credit: yhooevents


By Tameka Kee
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