Has The Ad Recession Hit Bottom Yet?

This story was written by David Kaplan.
The total ad market appears to be stabilizing, says Bernstein's Research, but with Q1 having been so brutal, stability isn't feeling so good.  Ad spending declined 15.1 percenta new all-time low for Bernstein's 6-year-old ad tracker database. No single platform so growth in Q1, as even online ad spend fell 4 percent, a first for Bernstein's ad tracker. As for traditional advertising, this was the eighth consecutive quarter of negative growth, as it dropped 18.4 percent. See the chart below to look back at the past six years.

By David Kaplan


Watch CBSN Live

Watch CBS News anytime, anywhere with the new 24/7 digital news network. Stream CBSN live or on demand for FREE on your TV, computer, tablet, or smartphone.

Watch Now

New Android App

For your Android phone and tablet, download the FREE redesigned app, featuring CBSN, live 24/7 news.

The all new
CBS News App for Android® for iPad® for iPhone®
Fully redesigned. Featuring CBSN, 24/7 live news. Get the App