Has The Ad Recession Hit Bottom Yet?
This story was written by David Kaplan.
The total ad market appears to be stabilizing, says Bernstein's Research, but with Q1 having been so brutal, stability isn't feeling so good. Ad spending declined 15.1 percenta new all-time low for Bernstein's 6-year-old ad tracker database. No single platform so growth in Q1, as even online ad spend fell 4 percent, a first for Bernstein's ad tracker. As for traditional advertising, this was the eighth consecutive quarter of negative growth, as it dropped 18.4 percent. See the chart below to look back at the past six years.
By David Kaplan