Last Updated Sep 16, 2009 10:29 AM EDT
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The revenue split that Google will engage in with Fast Flip publishers is welcome news, but what could really make this compelling is how this different way of displaying content and advertising will affect the effectiveness of online ads. So far, the service has one skinny ad banner running down the right hand side. However, even if there is no further innovation in the model itself, since Fast Flip presents only one story and one ad per page, that alone makes both have more presence.
I should point out that there are reasons why Google Fast Flip isn't completely serendipitous. After all, it does contain categories such as "Most Viewed" and "Recommended" that assure that certain content will float to the top. But Fast Flip, in its ability to let users move through content quickly and surface it in a more impactful way, makes for a blissfully more varied surfing experience. Whether it saves print media or not, it's a very positive step.
Previous coverage of Google at BNET Media: