Google+, the search giant's bid to boost its relevance in the socially networked world of the Web, is now open to the masses.
Google had required invitations to the service,
"We're nowhere near done, but with the improvements we've made so far we're ready to move from field trial to beta, and introduce our 100th feature: open sign-ups," Google Senior Vice President of Engineering Vic Gundotra wrote in a blog post. "This way anyone can visit Google.com/+, join the project, and connect with the people they care about."
Google also rolled out a host of new features to Hangouts, the videoconferencing service in Google+. Since its debut, the Hangout feature was limited to Google+ users on a PC, even though the social network was available as an application for devices running its Android mobile operating system as well as Apple's iOS.
Google is now making Hangouts available to mobile devices running Android version 2.3 and later that have front-facing cameras. And it says it will add mobile Hangouts to iOS devices "soon."
Google is also turning Hangouts into a broadcast medium. From launch, Google limited the number of participants in a Hangout to 10. The company is now letting "a limited number of broadcasters," likely those with the biggest Google+ followings, set up Hangouts On Air. The new feature still limits the number of participants to 10. But anyone can tune into a broadcast. The company is kicking off the service tomorrow night with a Hangout On Air featuring Black Eyed Peas member will.i.am.
And Google is giving users the ability to share their computer screens with others during Hangouts as well. Previously, users could watch a YouTube video together. Now, they can share computer screens to show off vacation photos, plan trips, collaborate on documents, or even scribble together on a new Sketchpad feature. And, as is Google's way with beta products, the company says it's testing the various features, which it expects to change over time.
"The extras are still under construction, but we wanted to preview these features and get your feedback sooner versus later," Gundotra wrote.
The company has also created application programming interfaces to let third-party software developers create their own applications that take advantage of Hangouts.
Google has also added search to Google+, a feature that had been surprisingly absent from the search giant's service until now. Users can type queries into the Google+ search box and get results from people and posts from the service as well as content from around the Web.