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Four Loko? Forget About It in Wash. State, Latest to Ban Alcoholic Energy Drinks

critics pan caffeinated alcoholic beverages like Four Loko CBS

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(CBS)
OLYMPIA, Wash. (CBS/AP) Alcoholic energy drinks such as Four Loko need to be off store shelves in Washington State within a week, after state regulators banned the caffeine-alcohol beverage combo on Wednesday.

The ban follows the hospitalization of some dangerously drunk college students last month.

Nine Central Washington University students at an off-campus party who drank Four Loko were sickened with blood-alcohol levels ranging from 0.12 percent to 0.35 percent, and a female student nearly died, university President James L. Gaudino said.

A blood-alcohol concentration of 0.30 percent is considered potentially lethal.

The emergency ban, similar to those in Michigan, Utah and Oklahoma, takes effect Nov. 18. Washington's rule targets beer-based drinks that also feature caffeine, such as the malt-liquor energy drink Four Loko.

Democratic Gov. Chris Gregoire, who requested Washington's ban, said a strong caffeine-and-alcohol combination could encourage drinking too much by masking alcohol's regular depressant effects. She also said alcohol-based energy drinks - sometimes fruit-flavored, often sold in brightly colored cans - are too appealing to young drinkers.

"It's no different than the kind of appeal that Joe Camel had to our kids when it came to cigarettes," she said Wednesday.

Police reported a chaotic scene at the party in Roslyn, Wash., with students passed out and so drunk officers originally thought they had overdosed on drugs.

All the hospitalized students were inexperienced drinkers - freshmen ranging in age from 17 to 19. Toxicology results showed no drugs in anyone's bloodstream, other than a small amount of marijuana, university police Chief Steve Rittereiser said.

Some students admitted drinking vodka, rum and beer with Four Loko, which is made by Phusion Projects Inc., of Chicago. A Phusion spokesman did not immediately respond with comment on Washington's ban, but the company has said it takes pains not to market to underage drinkers.

Washington's beer and wine distributors were troubled by the quick turnaround to remove Four Loko and similar products from store shelves. They had hoped the state Liquor Control Board would give the industry a month to handle the change.

Lobbyists for the Washington Beer and Wine Wholesalers Association said the ban would affect about $3 million worth of products already in retailers' hands, much of it in convenience stores.

Any drinks that can't be sold before Nov. 18 could be returned to wholesalers. Those distributors aren't obliged to buy the products back, but probably will to maintain good standing with their retail customers, lobbyist Ron Main said.

It will then be up to the wholesalers to find a way to return the product to manufacturers or move it to other states.

Washington's ban is good for 120 days, but could be made permanent by the state Liquor Control Board or Legislature.

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  • Barry Leibowitz

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