Flap over "Size Matters" billboard may be short-lived

MURRIETA -- A plastic surgeon's billboard is stirring up controversy in Riverside County and an area high school student is spearheading a petition drive to have it taken down, CBS Los Angeles reports.

The sign, in the Murrieta area, features two coffee cups -- a smaller one, labeled "B," and a larger one, labeled "D." Above the cups are two words: "Size Matters."

It didn't sit well with student Anna Gorski, of Murrieta. Her Change.org petition seeking the billboard's removal has drawn hundreds of signatures.

"I don't think size matters," Gorski said. "I don't think a billboard should be telling me that size matters."

She elaborated on the subject in her petition.

"This billboard is demeaning, objectifying and inappropriate, as it attacks women's bodies and promotes low self-esteem," the petition said.

The doctor behind the billboard, Dr. Brian Eichenberg, of Renuance Cosmetic Surgery Center, said he certainly did not intend to offend passersby.

"It's meant to be a joke or satire," he said. "It's meant to promote discussion. ... We don't want women to honestly think that 'size matters."'

Eichenberg said he does reconstructive surgery in addition to cosmetic surgery and is focused on helping women improve their confidence and self-image.

He added that he plans to change the billboard soon -- not due to the controversy, but simply because it's been up for a few months and it's time to try something new.