(CBS News) It was no match for football, but Sunday's Emmys telecast on ABC did attract a bigger audience than last year and almost matched that of 2010, which had no gridiron competition.
According to The Hollywood Reporter, the three-hour show pulled in 13.2 million viewers, up six percent over last year's show, broadcast on Fox and watched by 12.4 million.
NBC's "Sunday Night Football" game between the Baltimore Ravens and New England Patriots won the night, reaching 19.8 million viewers. The Sunday football matchup consistently ranks at the top of its time slot.
Ratings for awards shows have been in decline for years