LOS ANGELES, CA - SEPTEMBER 23: Television personality Jon Stewart (C) and writer-producers accept Outstanding Variety, Music, or Comedy Series for "The Daily Show" onstage during the 64th Annual Primetime Emmy Awards at Nokia Theatre L.A. Live on September 23, 2012 in Los Angeles, California. (Photo by Kevin Winter/Getty Images)
According to The Hollywood Reporter, the three-hour show pulled in 13.2 million viewers, up six percent over last year's show, broadcast on Fox and watched by 12.4 million.
NBC's "Sunday Night Football" game between the Baltimore Ravens and New England Patriots won the night, reaching 19.8 million viewers. The Sunday football matchup consistently ranks at the top of its time slot.
Ratings for awards shows have been in decline for years