This story was written by Amanda Natividad.
A few weeks ago in NYC at our EconAds seminar one of the panelists asked several ad execs their thoughts on whether now's a good time to start an ad network (it is), the "pork bellies" complaint (countered with the "diamonds" analogy), identified ad nets causing the "pork bellies" fear (they're unscrupulous) and much more. The full writeup of the panel is here, and the 37 minute video is embedded below (and RSS readers will have to click through).
Russ Fradin, Co-founder & President, Adify
Michael Rubenstein, Director, Ad Exchange, Google; Former VP & GM, DoubleClick
Mike Walrath, SVP, Yahoo (NSDQ: YHOO) Advertiser Marketplace Group; Former CEO, Right Media
Cyril Zimmermann, Founder & CEO, Hi-Media
Moderator: Peter Horan, CEO, Goodmail Systems; Former CEO, *IAC* Media & Advertising
Other videos from Econads are here.
Thanks to our EconAdsSponsors: Platinum: IAC. Gold: Wall Street Journal Digital Network, meebo and Rubicon. Silver: Imaginova, Tremor Media and BMO Capital Markets.
By Amanda Natividad