EconAds Video: Knowing Who To Fund, Who To Buy, And When To Sell

This story was written by Amanda Natividad.
At EconAds the final panel of the day took a step back and analyzed a big part of what keeps the ad business thriving, activity in VC and M&A. Inevitably, the Microsoft-Yahoo (NSDQ: YHOO) possibility became a hot topic and while it became clear there was no one answer, Microsoft's (NSDQ: MSFT) aQuantive purchase came up; because it doesn't help the company improve search, it seems it acquired aQuantive simply because it could. Also discussed: what companies should look for when deciding to fund or acquire another and figuring out the best time to sell. Lots more in the full writeup and the embedded 24-minute video. (RSS readers will have to click through.)

Speakers:
Bruce Jaffe, Former Corporate VP, Corporate Development, Microsoft
Lance Maerov, SVP, Corporate Development, WPP
Dennis Miller, General Partner, Spark Capital
Dave Morgan, Founder, TACODA
Moderator: Rafat Ali, Founder, Publisher & Co-Editor, ContentNext Media




Other videos from EconAds are here.



Thanks to our EconAdsSponsors: Platinum: IAC. Gold: Wall Street Journal Digital Network, meebo and Rubicon. Silver: Imaginova, Tremor Media and BMO Capital Markets.


By Amanda Natividad
  • CBSNews

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