This story was written by Amanda Natividad.
At EconAds the final panel of the day took a step back and analyzed a big part of what keeps the ad business thriving, activity in VC and M&A. Inevitably, the Microsoft-Yahoo (NSDQ: YHOO) possibility became a hot topic and while it became clear there was no one answer, Microsoft's (NSDQ: MSFT) aQuantive purchase came up; because it doesn't help the company improve search, it seems it acquired aQuantive simply because it could. Also discussed: what companies should look for when deciding to fund or acquire another and figuring out the best time to sell. Lots more in the full writeup and the embedded 24-minute video. (RSS readers will have to click through.)
Bruce Jaffe, Former Corporate VP, Corporate Development, Microsoft
Lance Maerov, SVP, Corporate Development, WPP
Dennis Miller, General Partner, Spark Capital
Dave Morgan, Founder, TACODA
Moderator: Rafat Ali, Founder, Publisher & Co-Editor, ContentNext Media
Other videos from EconAds are here.
Thanks to our EconAdsSponsors: Platinum: IAC. Gold: Wall Street Journal Digital Network, meebo and Rubicon. Silver: Imaginova, Tremor Media and BMO Capital Markets.
By Amanda Natividad