This story was written by Amanda Natividad.
During this Q&A ad EconAds a few weeks ago, our founder, publisher and editor Rafat Ali interviewed Jo Ann Ross, president of network sales, CBS (NYSE: CBS) about the state of the upfront and CNET (NSDQ: CNET) acquisition, as well as CPM rates and the cancellation of Jericho. Ross explained that contrary to the commonly heard "upfront is dead," statement, she sees upfronts becoming more interactive, and later on expressed her enthusiasm for the CNET purchase, particularly integrating the sales teams. The writeup of the Q&A is here, 21-minute video is embedded below (and RSS readers will have to click through.)
Other videos from EconAds are here.
Thanks to our EconAdsSponsors: Platinum: IAC. Gold: Wall Street Journal Digital Network, meebo and Rubicon. Silver: Imaginova, Tremor Media and BMO Capital Markets.
By Amanda Natividad