Display ad dollars in Q1 were way down from last year's double-digit growth rates, but the segment still managed to reach a healthy 8.5 percent gain, TNS Media Intelligence reported. In Q107, TNS said that display ads grew 16.7 percent, coming in $2.7 billion. TNS, which does not look at search ad spending, did not release dollar figures this time out.
Still, considering that ad spend overall was essentially flat at 0.6 percent and the tepid growth of segments like cable TV (+4.1 percent) and outdoor (+2.5 percent) compared to their stellar periods last year, display isn't doing too badly. To put display's Q1 in further context, consider that network TV expenditures were up 0.8 percentits best quarterly performance in two full years. Looking at the year ahead, there was no update one way or the other on TNS' January forecast, which predicted display ad revenue growth of 14.4 percent, down slightly from its 2007 tally of 15.9 percent gains. Release
By David Kaplan