Disney Pays $18.4M For Kaboose Assets

This story was written by David Kaplan.
As competition in the kids online space continues to heat up, Disney (NYSE: DIS) has decided to buy the assets belonging to kids and family site network Kaboose for $18.4 million. The move certainly sounds like a good one for Toronto-based Kaboose, which like a lot of smaller blogs has been dealing with greater pressures on ad revenue lately. Two years ago, Kaboose bought Amazing Moms for $750K in cash, the third acquisition it made that year.

Kaboose's sites, including its flagship and Babyzone.com, Funschool.com and Zeeks.com, will be integrated within Disney Online's stable. In an e-mailed statement,  Paul Yanover, EVP and managing director of Disney Online, said that the purchase was intended to expand the company's appeal to the mom- and baby-related online space.


By David Kaplan
  • CBSNews

Comments

CBSN Live

pop-out
Live Video

Watch CBSN Live

Watch CBS News anytime, anywhere with the new 24/7 digital news network. Stream CBSN live or on demand for FREE on your TV, computer, tablet, or smartphone.