Discounts Abound for Boomers Turning Seniors

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A series of reports by CBS News and USA TODAY explores the aging of an iconic generation and the impact on the nation.

Good news for baby boomers: You're getting older - but that brings with it lots of discounts!

"The Early Show" kicked off a joint CBS News/USA Today series called "Senior Moment" on Tuesday.

It's in honor of the first wave of baby boomers - who turn 65 in July. So boomers are beginning to turn into seniors!

"Senior Moment" will help people plan for their older and wiser years.

In its first installment, Ken Budd, executive editor of AARP The Magazine, showcased discounts available to seniors on everything from gym memberships to Jiffy Lube!

Demographers, sociologists and the media define baby boomers as those born between (and including) 1946 and 1964, Budd points out. In 2010, that would make boomers between 46 and 64 years old, and next year will be the first year that boomers turn 65.

There are about 75 million boomers in the U.S., representing about 29 percent of the population. "I think," Budd told CBS News, "people have a certain perception of what it means to be a senior or a baby boomer, but the reality is that being 60 today is a lot different than it was several generations ago."

And no one should be self-conscious, Budd says, about taking advantage of seniors' discounts. "The savings," he told CBS News, "is something that you've earned and, in this economy, there's nothing wrong with being smart about it. Getting 10 percent off here or there adds up pretty fast and, by doing it across a wide range of categories, you'll be shocked at the thousands of dollars you can save in your budget from year-to-year. And, the savings aren't only confined to seniors 65 and up. There are plenty of deals that you may not know about that start at age 62, 60, 55 and even 50 years of age, so it pays to be informed."

THE DISCOUNTS:

Travel

Number 10 on our list is travel. When it comes to discounts, they're available on rental cars, trains and planes. When it comes to renting cars, AARP members get online discounts of up to up to 20 percent off from Budget, up to 25 percent off at Alamo, Avis and Hertz and up to 30 percent at National. One comparison of online reservations showed savings of up to $100 on a two-day rental from National. By train, Amtrak gives a 15 percent discount to riders who are 62 or older and regularly offers larger breaks on particular routes. Early this spring, for example, senior passengers traveling up the New England coast got a 50 percent break on fares. If you're traveling in Europe, Eurail offers senior passes to travelers 60 or older in various countries. When it comes to flying, you should check with individual airlines on their discounts, but Southwest and United Airlines are two airlines that offer discounts to seniors. And, with United, travelers 55 and older get savings on travel with their travel partners… as much as 50 percent off at luxury hotels and resorts by joining their Silver Wings Plus program.

Hotels

When it comes to hotels, most offer discounts to seniors. You just have to make sure to ask for them when you're making your reservation and some will require proof of your age in the form of an ID to guarantee the discount. At Best Western, for instance, you can get at least 10 percent off of regular room rates for seniors 55 and older. Marriott Hotels will offer seniors 62 and older 15 percent savings off of normal room rates and participating Hyatt Hotels will offer between 25 to 50 percent savings on rooms to seniors 62 and older in both the United States and Canada.



USA TODAY: Senior boom begins amid economic bust
USA TODAY: Boomers face role reversal with aging parents
USA TODAY: An 'Iconic' Generation
CBSNews.com: Boomers Joining Social Media at Record Rate
USA Today Series: Senior Moment



Fitness

Gold's Gym and Bally Total Fitness both offer special membership rates to older gym members, though the terms vary depending on which gym you walk into. At Bally's Total Fitness, where yearly memberships can be several hundred dollars a year, those 62 and older are offered discounts of between $50 to $100 on that membership! That's a lot of savings.

Clothing

Once again, you have to check with individual retailers, but Banana Republic, for instance, offers a 10 percent discount every day for people 50 years of age and older and one day every week, Kohl's has a senior discount of 15 percent in you're 62 years and older. The day varies per location, but you can check with your local store to see when the discount is available to you.

Haircuts

Many Supercuts locations offer $2 off the regular adult price for a haircut to people 60 and older. (The discount amount, and participation may vary by location, so be sure to ask in advance.) MasterCuts offers customers 60 and older a 20 percent discount on all salon services and hair care products, Monday through Thursday only. You must, however, present a senior discount card that can be obtained at any location.

  • CBSNews

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