DECA Adds $10 Million To Digital Content War Chest

This story was written by Tameka Kee.
Digital content incubator DECA has added $10 million to its war chest, in a second round led by new investor Rustic Canyon Partners, per a regulatory filing that socalTECH confirmed. Previous investors Atomico, General Catalyst Partners and Mayfield Fund also participated in the funding, which brings DECA's total raise to $15 million.

The SM-based studio launched shows like World of Warcraft-centric Project Lore and mommy blog show Momversation last year, and invested in a property of its own: teen-centric video site Smosh. No word yet on what DECA plans to use the funding forthough we can expect more acquisitions, since CEO Michael Wayne told us that the studio would "continue to add properties" both in the long term and near future.


By Tameka Kee
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