Marketing data provider BlueKai has raised a $10.5 million second round led by Battery Ventures. Returning backer Redpoint Ventures also participated. The proceeds will be used to expand client support services and for new products tied to data services BlueKai Exchange and the BlueKai Registry. The Bellevue, WA-based company raised a $3.2 million first round last April and since then, has been positioning itself to serve online ad networks and provide behavioral targeting.
By David Kaplan