Tired of the doom and gloom in the financial markets? Looking for growth? It's fantasy football time of year. Sports content is still an area which will likely continue to grow in spite of the current economic climate. While advertising is its main economic driver, the traffic continues to grow, the opportunities for growth are manifold, and there is also a core base of player fees and subscriptions to cushion the economic woes. The letdown in all of this is that, despite all the fanfare and traffic, the fantasy sports industry is still relatively small
Much more in our second briefing note from our research director, Lauren Rich Fine, CFA.
In addition to Lauren Rich Fine's role as research director at ContentNext, she serves as a practitioner in residence at Kent State University's College of Communication and Information. Until recently she was a managing director at Merrill Lynch in Equity Research..
If you can't make it to either of these events, click here to request Lauren's analysis on the online sports sector
By Amanda Natividad