This time the rumors were true, at least when it comes to the sale if not the price: DailyCandy, the equivalent of an all-day sucker when it comes to the length of time on the block, finally has been sold to Comcast (NSDQ: CMCSA) Interactive Media for an undisclosed sum. SAI has a source that puts the figure at $125 million; we were told recently by someone familiar with the situation that the $75 million being bandied about was far too low for a sale and that $150 million would be considered low. Still. we think the $150 million sounds closer to the number; then again, SAI and DailyCandy share an investor in the Pilot Group. More to come.
By Staci D. Kramer