Clear Channel And Katz Media Roll Out Online Radio Network
This story was written by David Kaplan.
Clear Channel (NYSE: CCU) Radio has teamed with media sales firm Katz Media Group on what the two claim is the largest digital radio network. Dubbed the Katz Online Network, the partnership takes in 1,200 Clear Channel and Katz affiliate stations and five million listeners a week. Citing data from Arbitron and Edison Media Research, Clear Channel and Katz say that they hope to reach more of the 33 million online radio listeners in the U.S.
To help achieve that goal, an unspecified amount of independent internet radio stations will be included in the network as well. Because the network encompasses so many AM/FM radio stations, Katz is promising one-stop shopping for advertisers seeking to buy either nationally, regionally or for a specific geo-targeted campaign. The deal follows an online radio partnership struck between AOL (NYSE: TWX) and CBS (NYSE: CBS) last March. AOL agreed to combine its 200 internet stations with CBS' 150 stations into a single network. Release
By David Kaplan