(CBS) Monaco royal Charlotte Casiraghi has made her debut as the newest face of Gucci.
The fashion house has released the first image of Casiraghi, the 25-year-old daughter of Princess Caroline and granddaughter of Grace Kelly, posing for its "Forever Now" campaign.
The young royal, a competitive equestrian, was photographed by Peter Lindbergh at a stable.
"[Charlotte] not only embodies the beauty and the grace of the equestrian, but is also a wonderful ambassador for the sport," Gucci creative director Frida Giannini said in a release. "I am delighted to be able to celebrate Gucci's icons of heritage with someone who is so connected to the history and essence of this house. Charlotte brings the spirit of Gucci to life so elegantly."
Casiraghi added, "I admire Frida's talent as a designer and she has really managed to reinvent the codes of Gucci by giving them a modern twist and timeless elegance."
The ads will appear in magazines and newspapers beginning Wednesday. Casiraghi's partnership with the brand, which is set to last for two years, will also include her posing for three other renowned fashion and portrait photographers in a series of sittings.