Branded entertainment sites like Bud.tv and Honeyshed have bit the dust, but the push for product integration hasn't shown any signs of dying. PlaceVine, a company that runs a site that aims to match agencies and marketers with producers, has raised roughly $500,000 in a seed round, according to sources close to the company. The funding was provided by NYCSeed, a public-private organ that was created with help from Mayor Michael Bloomberg's office last June during Internet Week.
As for PlaceVine, which has offices in New York and Los Angeles, the company began offering its online services last October. Since then, the company says it has signed up 300 producers and 200 brands and agencies. Marketer licenses start at $145 per month. The company didn't specifically say what it plans to use the seed round for, aside from general "growth building."
By David Kaplan