Borders Offers Gift Cards For Public Schools
The new documentary "Waiting for 'Superman'" exposes the failure of too many American schools to educate children.
The much discussed documentary "Waiting for Superman," which offers a harsh portrait of the country's public schools, has inspired a promotional collaboration among the Borders Group superstore chain, an education fundraiser and the publisher of the movie's companion book.
On Dec. 4 and Dec. 5, any Borders customer making an in-store purchase, whether of a book or a bagel or a latte, will receive a $15 gift card to donate to a public school of choice through DonorsChoose.org, an Internet-based charity. Anyone purchasing the book "Waiting for 'Superman': How We Can Save America's Failing Public Schools" will receive a second $15 card.
The companion text was published by PublicAffairs, part of the Perseus Books Group, which along with Borders and DonorsChoose.org announced the campaign Sunday.
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