Beyonce shows off bikini-body in Mrs. Carter H&M campaign

Beyonce in H&M's â??Beyonc H&M

Beyonce in H&M's "Beyonce as Mrs. Carter in H&M" campaign.
Inez van Lamsweerde and Vinoodh

Beyonce's full summer ad campaign for H&M has been revealed, and she is definitely beach-body ready.

In a campaign titled "Beyonce as Mrs. Carter in H&M," shot by Inez van Lamsweerde and Vinoodh Matadin, Beyonce shows off her post-baby body in an array of colorful H&M swimwear cover-ups.

"I've always liked H&M's focus on fun affordable fashion. I really loved the concept we collaborated on to explore the different emotions of women represented by the four elements -- fire, water, earth and wind," said Beyonce. "It was a beautiful shoot on a tropical island. It felt more like making a video than a commercial."

The campaign, which was shot in the Bahamas earlier this year, will help promote her upcoming world tour. A full TV spot will also join the print campaign, and will feature a new song, "Standing on the Sun."

Check out the complete photo shoot here.

Tell us: What do you think of Beyonce's new print ads?

  • Lesley Savage

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