This story was written by Joseph Weisenthal.
Magnify360, a provider of behavioral marketing technology, has raised a $2.5 million first round led by MHS Capital, reports peHUB, citing a regulatory filing. LA-based Magnify360 offers an on-demand based service for companies to personalize their sites. For example, it touts that its behavioral and predictive technology can improve conversions from paid search campaigns.
By Joseph Weisenthal