AT&T learned the hard way that when it comes to product placement, a national tragedy is probably not the best way to go. The telecom giant posted an advertisement on Wednesday of a smartphone taking a photo of light beams commemorating the World Trade Center, with the caption: "Never forget."
Outrage over the tweet quickly spread on Twitter, with several people calling the ad insensitive and a marketing blunder.
AT&T deleted the tweet and posted an apology on the microblog, saying: "We apologize to anyone who felt our post was in poor taste. The image was solely meant to pay respect to those affected by the 9/11 tragedy."
This isn't the first time a major brand has had a Twitter misstep.
During the uprisings in Egypt during the Arab spring, clothing designer: "Millions are in uproar in #Cairo. Rumor is they heard our new spring collection is now available online. At the time, Cairo was a trending keyword on Twitter. The company immediately issued an apology.
The food and recipe website"In honor of Boston and New England, may we suggest: whole-grain cranberry scones!" The company apologized for the tweet soon after.
During the 2012 presidential elections, a staffer atfrom the company's official account. The iconic home appliance company issued an apology immediately.