Ashton Kutcher's Popchip ads pulled after called racist

Ashton Kutcher of the television show "Two And A Half Men" speaks during the CBS portion of the 2012 Television Critics Association Press Tour at on Jan. 11, 2012, in Pasadena, Calif.
Frederick M. Brown/Getty Images

(CBS News) Ashton Kutcher's new Popchips ad campaign, where he sports brown makeup and plays an "Indian" character named "Raj" with a thick accent, has been pulled after heavy criticism that the video and print ads were racist.

Pictures: Ashton Kutcher

The ad has been removed from the Popchips website and YouTube channel as well as the company's Facebook page, reports the New York Times.

The $1.5 million campaign featured Kutcher as four different types of guys looking for love: a Brit named Nigel, a Karl Lagerfeld look-alike, a tattooed man named Swordfish and "Raj."

Keith Belling, founder and CEO of Popchips, posted a message on the company website in regards to the ad.

"We received a lot feedback about the dating campaign parody we launched today and appreciate everyone who took the time to share their point of view. Our team worked hard to create a light-hearted parody featuring a variety of characters that was meant to provide a few laughs. We did not intend to offend anyone. I take full responsibility and apologize to anyone we offended."

The "Two and a Half Men" star has yet to respond to the controversy. The 34-year-old Kutcher was named "president of pop culture" for Popchips in 2010.

This is not the only celebrity-endorsed ad that has been pulled: Recently, a Burger King ad that featured singer Mary J. Blige singing about chicken was pulled off the air after some criticized the ad for being stereotypical.


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