Apple Marketing's Top 10 Dumb Mistakes

Last Updated Jun 9, 2010 8:54 AM EDT

Conventional wisdom says that Apple's success is the result of superlative marketing. Wrong, wrong, wrong!

Apple's marketing has always been mediocre (at best), and at worst has been a complete disaster, dragging back products that otherwise might have been far more successful.

To illustrate this point, I've collected a list of Apple's top 10 dumb marketing mistakes. After the list, I explain why Apple is so successful, despite the fact that its marketing prowess is so questionable.

CLICK for Apple Dumb Marketing Mistake #10 »
And for an opposing viewpoint, check out this post: