This story was written by Joseph Weisenthal.
JellyCloud, a company that promises better performance for online ads via targeting, has called down $6 million of an $11.5 million first round, reports peHUB. The round, led by Softbank America, U.S. Venture Partners, Crosslink Capital and Sand Hill Capital, was first announced back in April. Basically, the company yet another ad network (Amusing sidenote: John Battelle used the acronym YAAN back in 2004; of course he runs his own now.) that uses ISP data to create 'anonymous' profiles for site visitors. Using its dataset and proprietary algorithms, it claims yields that are 20 times better than untargeted banners, though not clear what they mean by untargeted.
By Joseph Weisenthal