"666 Park Avenue": Should you move in?

This image released ABC shows Vanessa Williams as Olivia Doran, right, and Terry O'Quinn as Gavin Doran in a scene from the ABC series "666 Park Avenue," premiering Sunday, Sept. 30 at 10 p.m. EST on ABC. (AP Photo/ABC, Patrick Harbron) Patrick Harbron

(CBS News) Horror hit the small screen Sunday night with "666 Park Avenue," ABC's new mystery drama series, which centers around residents of The Drake, an historic residential apartment building on Manhattan's Upper East Side.

Tackling horror on prime-time TV is something even the show's executive producer Matt Miller knows is risky. "It is a challenge. It's not a genre typically done on TV," he told TV Guide.

Based loosely on a series of books by Gabriella Pierce, "666 Park Avenue" begins by following a young Midwestern couple who moves to New York City and ends up with a job as co-resident managers of The Drake. Jane (Rachael Taylor), an unemployed architect, and her lawyer husband, Henry (Dave Annable), get set up in a luxury 2-bedroom, 2-bathroom apartment complex in The Drake. Impressed by the big space, they ask why the previous tenant had left. All they found out was that he moved "somewhere warmer."

The building's owners Gavin and Olivia Doran (Terry O'Quinn and Vanessa Williams) take the lovebirds in with open arms, inviting them to a black-tie symphony gala. In an effort to win Jane over, Olivia takes Jane shopping and buys her an expensive red gown for the event.

In the mean time, Jane starts to dig around The Drake's history, even going to the library to locate old newspaper articles. Gavin plans to do redo the space, and Jane, with her architectural background, lobbies to help restore the building.

Still, throughout the episode both Jane and Henry get signs that something is off with their new bosses. At one point, someone tells Henry, "You seem like a good kid...You should keep better company." Another resident (seemingly a ghost) tells Jane, "You shouldn't have come here. They're never going to let you go."

It's too late for that, as Jane and Henry already signed a contract -- and without reading it.

Horror and tragedy seep into the episode with blood and ghosts. People get sucked into walls, and a young woman falls off a rooftop. Another resident gets caught in between elevator doors.

"Are we going to be OK here?" Jane asks at one point. By the looks of it, they are not.

"What we're trying to do is something that's a lot more of a psychological horror - a lot more of a throwback show like 'Rosemary's Baby' or 'The Shining,'" Miller, the show's executive producer, said.

With solid acting and an intriguing plot, the pilot showed some potential. Although not overly scary, the premiere episode did have some edge-of-your-seat moments. A lot of questions remain unanswered. So, depending on how it unravels, you may want to move into "666 Park Avenue" for the season.

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