Digital Death: The Wrong Way to Launch a Celebrity PR Campaign
Planning a celebrity tie-in to promote your campaign a la "Digital Death"? Ask yourself these two questions first.
Watch CBS News
Planning a celebrity tie-in to promote your campaign a la "Digital Death"? Ask yourself these two questions first.
Want to win over your customers? Then watch your mouth. When it comes to service, the turn (or tone) of a phrase -- even a subtle one -- can make all the difference.
If you're a regular reader of BNET's Chief Executive Golfer blog, you know that Scott Stallings's business is golf. For the last two years he has been his own boss, traveling 300 days a year and playing every day in pursuit of a PGA Tour Card. Last year he missed the cut by a single stroke. Today ...
Exit the inbox, turn off the screen and silence the ringer. Machines are robbing you of your ability to focus.
Want to avoid a nasty (and potentially expensive) surprise at airport check-in? Make sure your bag isn't over the weight limit. For a mere five bucks, this portable digital scale weighs your luggage.
Also this week: learn which apps are best for marking up PDFs on your iPad, how to avoid five common PowerPoint mistakes, and how to keep malware at bay without spending a dime.
Youth unemployment is staggeringly high and the employment-for-life contract is dead. So young people should forget about getting a "real" job and start their own companies.
Back when the PalmPilot was a New Thing, I remember opining in some now-defunct business magazine that a perfect PDA would have a business card scanner built in.
Microsoft has something sort of like an Advent calendar on their Windows website right now; for the month of December, each day reveals some new Microsoft freebie for you to try out.
From crowdsourced shopping to "mancessories" to new ways to get green: The 10 trends that will define opportunity next year.
In which I realize that I have never wanted to be an Indian-food delivery guy so much in my entire life.
Between work and home, Wi-Fi access can be spotty. Sure, there's Starbucks, the library, and most hotels I use when traveling. But there are a lot of other places to get connected as well.
Remember the Knee Defender? It's great, as far as it goes, but we can't help but think it's a $15 ticket to an in-flight felony.
If your loved ones won't invest in your company, why the hell should anybody else? Entrepreneur Tina Cannon explains how to ask -- without the awkwardness.
If you are planning to step away from your business in the next few years, don't make these mistakes before hitting the eject button.
Incumbent GOP Sen. Bill Cassidy, who had occasionally broken with the Trump administration, lost his bid for a third term.
At least 80 deaths have been reported in Congo's new Ebola disease outbreak in the eastern Ituri province, authorities said.
Two days of talks in Washington between Lebanon and Israel produced an extension of the current ceasefire by 45 days.
Police estimated that around 60,000 people attended the "Unite the Kingdom" march, making it one of the largest right-wing mobilizations seen in Britain in recent years.
FIFA President Gianni Infantino joked that if someone does pay $2 million for a ticket to the World Cup final, "I will personally bring him a hot dog and a Coke."
Russia's Putin will travel to Beijing next week to meet China's Xi. The announcement came one day after President Trump returned from his own summit with the Chinese leader.
Approximately 40 million people across the West depend on the Colorado River for water every single day. But the region could soon face drastic measures as the river keeps shrinking.
Venezuela's government says it has deported a close ally of Nicolás Maduro to face judicial proceedings in the U.S. less than three years he was pardoned by President Joe Biden.
Iran and the U.S. cut diplomatic ties in 1980, and the players are expected to use their time in Turkey to complete the necessary procedures for obtaining visas.
In New Mexico, a man is charged with forgery & larceny – and convicted of putting out a hit on his estranged wife. Twenty-six years earlier, a fire in Monaco kills a billionaire and his private nurse. At the center of that mystery was the very same man — with a different name.
Incumbent GOP Sen. Bill Cassidy, who had occasionally broken with the Trump administration, lost his bid for a third term.
"Survivor" 48 and 50 contestant Joe Hunter believes his sister Joanna, whose death was ruled a suicide, was murdered. He and their mother are working to be Joanna's voice and advocate for others who have experienced domestic violence.
FIFA President Gianni Infantino joked that if someone does pay $2 million for a ticket to the World Cup final, "I will personally bring him a hot dog and a Coke."
Approximately 40 million people across the West depend on the Colorado River for water every single day. But the region could soon face drastic measures as the river keeps shrinking.
No injuries have been reported because of the issue, the Food and Drug Administration said.
President Trump's trip to China could bolster economic relations, but failed to deliver a breakthrough deal, some trade and energy experts said.
College grads outearn people without a degree within 15 years, even after paying for tuition, study finds.
As Powell steps down after more than eight years leading the Federal Reserve, economists say he helped steer the U.S. through historic shocks but misread inflation.
Oklahoma has filed a lawsuit against Roblox, making it the latest state to take legal action against the popular gaming platform over child safety concerns.
Incumbent GOP Sen. Bill Cassidy, who had occasionally broken with the Trump administration, lost his bid for a third term.
Police estimated that around 60,000 people attended the "Unite the Kingdom" march, making it one of the largest right-wing mobilizations seen in Britain in recent years.
Russia's Putin will travel to Beijing next week to meet China's Xi. The announcement came one day after President Trump returned from his own summit with the Chinese leader.
Rep. Julia Letlow, who was backed by President Trump in the primary against incumbent Sen. Bill Cassidy, has advanced to a runoff in the Louisiana Republican primary for Senate.
President Trump announced Friday evening that U.S. and Nigerian military forces had killed Abu-Bilal al-Minuki, a leader in the Islamic State group.
Genomic analysis showed the virus found aboard the MV Hondius shows no evidence of new characteristics so far.
At least 80 deaths have been reported in Congo's new Ebola disease outbreak in the eastern Ituri province, authorities said.
Tommy Bell thought he was in good shape. But a series of heart attacks painted a more complicated picture.
A New York doctor who contracted and survived Ebola more than a decade ago says he is worried for healthcare workers who are at the center of treating the latest outbreak.
Dr. Tracy Beth Høeg, leader of the Food and Drug Administration division responsible for regulating prescription and over-the-counter drugs, is leaving her post, a senior FDA official confirmed.
Iran and the U.S. cut diplomatic ties in 1980, and the players are expected to use their time in Turkey to complete the necessary procedures for obtaining visas.
This year's field of 35 contestants is the smallest since 2003.
Police estimated that around 60,000 people attended the "Unite the Kingdom" march, making it one of the largest right-wing mobilizations seen in Britain in recent years.
Colombia's presidential elections are scheduled for May 31, marking the end of the term for Gustavo Petro, the country's first leftist president.
At least 80 deaths have been reported in Congo's new Ebola disease outbreak in the eastern Ituri province, authorities said.
"Survivor" 48 and 50 contestant Joe Hunter believes his sister Joanna, whose death was ruled a suicide, was murdered. He and their mother are working to be Joanna's voice and advocate for others who have experienced domestic violence.
This year's field of 35 contestants is the smallest since 2003.
The "Survivor" season 50 finale premieres on Wednesday, and "CBS Saturday Morning" meets Sarah Polakiewicz, a "Survivor" superfan in Atlanta who built her own community around the show.
Kelly Reilly, Cole Hauser, and Finn Little of "Dutton Ranch" sit down with "CBS Saturday Morning" to discuss their characters' transitions from Montana to Texas, and more on the new "Yellowstone" spinoff.
Five-time Grammy winner and blues legend Taj Mahal is best known for hits like "Corinna" and "Statesboro Blues," and has collaborated with The Rolling Stones and Eric Clapton during his career that spans six decades. His latest album, "Time," was recorded with his long-time bandmates "The Phantom Blues Band." Here's Taj Mahal performing "Time."
Atlanta residents say they're waking up to traffic jams of self-driving Waymo vehicles confused by neighborhood signage.
Atlanta residents woke up to Waymo traffic jams on Friday. The driverless cars took over a quiet cul-de-sac. Skyler Henry has more details.
From labor shortages to environmental impacts, farmers are looking to AI to help revolutionize the agriculture industry. One California startup, Farm-ng, is tapping into the power of AI and robotics to perform a wide range of tasks, including seeding, weeding and harvesting.
Oklahoma has filed a lawsuit against Roblox, making it the latest state to take legal action against the popular gaming platform over child safety concerns.
President Trump's visit to Beijing comes as the U.S. and China compete for artificial intelligence supremacy. Matt Sheehan, senior fellow at the Carnegie Endowment for International Peace, joins with analysis.
The long-necked herbivore is the largest ever found in Southeast Asia, researchers said.
The last time an El Niño pattern occurred was in 2023, when the Eastern Pacific hurricane season produced 20 tropical systems.
NASA's Psyche spacecraft will slingshot past Mars on Friday, on its way toward a rare metal-rich asteroid.
Greater protections for endangered emperor penguins and how to manage growing tourism are topping the agenda at talks on Antarctica in Japan.
The Pentagon released UFO documents on Friday, with President Trump telling the public to "have fun" deciding for itself what is going on. Carter Evans reports.
In New Mexico, a man is charged with forgery & larceny – and convicted of putting out a hit on his estranged wife. Twenty-six years earlier, a fire in Monaco kills a billionaire and his private nurse. At the center of that mystery was the very same man — with a different name.
"Survivor" 48 and 50 contestant Joe Hunter believes his sister Joanna, whose death was ruled a suicide, was murdered. He and their mother are working to be Joanna's voice and advocate for others who have experienced domestic violence.
Mohammad Baqer Saad Dawood Al-Saadi, an Iraqi national, is facing federal charges for his alleged terror plots targeting Jewish institutions around the U.S.
A terror plot targeting Jewish institutions in New York, California and Arizona has been foiled, and a man linked to the alleged scheme is under arrest on Friday. Prosecutors say the Iraqi suspect is tied to other global attacks and claim he wanted payback for the U.S. and Israeli war on Iran. Tom Hanson reports.
An Iraqi national was arrested and charged with planning to carry out several terror attacks in the U.S., including at a New York City synagogue and other prominent Jewish centers in Los Angeles and Scottsdale, Arizona. CBS News' Anna Schecter reports.
The International Space Station-bound SpaceX Cargo Dragon is loaded with 6,500 pounds of needed equipment, research gear and crew supplies.
Researchers expected to find "a gradual increase in artificial light at night," but instead saw "much more nuanced patterns," NASA said.
NASA's Psyche spacecraft will slingshot past Mars on Friday, on its way toward a rare metal-rich asteroid.
NASA's Apollo 17 crew reported seeing three mysterious dots and sparks that resembled fireworks, according to new files released by the Pentagon.
Defense Secretary Pete Hegseth said in a statement that the documents "have long fueled justified speculation — and it's time the American people see it for themselves."
A look back at the esteemed personalities who've left us this year, who'd touched us with their innovation, creativity and humanity.
Does the evidence show a cover-up, or was Todd Kendhammer wrongfully convicted for the murder of his wife?
Christy Salters-Martin dominated in the boxing ring but faced her toughest challenger at home.
Family seeks answers in death of newlywed who disappeared in 2005 while on Mediterranean honeymoon cruise.
Meet the tattooed beauty charged in the death of Google executive Forrest Hayes.
After a conviction in the arson death of a billionaire in Monaco, Ted Maher changes his name and puts out a hit on his estranged wife in New Mexico. He denies it all. "48 Hours" correspondent Erin Moriarty reports.
A "Survivor" contestant believes his sister was murdered and is determined to be her voice. "48 Hours" correspondent Natalie Morales reports.
In Peru, Illinois, the veterans reunite with the vintage warplanes they once flew. Noel Brennan has the story.
Anticipation is building for next month's World Cup Soccer Tournament, and so are costs, for both fans and the host cities. Adam Yamaguchi has more.
The Colorado River is on the brink of disaster. Its water is shared by seven states, which is a big part of the problem. Jonathan Vigliotti reports.