Last Updated Mon. 8:25 a.m. ET
The expected audience for Sunday's championship match between the New York Giants and the New England Patriots was more than 111 million viewers, who expected to be entertained by the game - and by the ads.
Not to disappoint, marketers for everything from cars to yogurt are using plenty of stars in this year's crop of ads in what is advertising's biggest annual showcase.
Here are some samples of ads shown during Super Bowl XVLI:
Comedians Jerry Seinfeld and Jay Leno will appear in Acura's first Super Bowl commercial as two car collectors bidding to be the first to take home the Acura NSX sportscar.