On Oct. 17, 2012, Nike severed ties with cyclist Lance Armstrong, citing insurmountable evidence that he participated in doping and misled the company about those activities for more than a decade.
The clothing and footwear company said that it was terminating Armstrong's contract "with great sadness."
Hours later, Anheuser-Busch also cut ties with the cyclist without giving an explicit reason. In a statement the company said: "We have decided not to renew our relationship with Lance Armstrong when our current contract expires at the end of 2012."
A week earlier, the U.S. Anti-Doping Agency released a massive report detailing allegations of widespread doping by Armstrong and his teams when he won the Tour de France seven consecutive times from 1999 to 2005.
Here's a look at other high-profile athletes who lost major endorsements in the wake of personal and professional scandals.