Young Child Used in Anti-McCain Ad
From CBS News' Michelle Levi:
Washington, DC -- In a joint effort, labor union AFSCME and political action committee MoveOn.org have launched a new ad campaign accusing McCain of "counting on" a new generation of Americans to serve in Iraq by suggesting the possibility of an young child's future deployment.
The 30 second spot features a young mother holding her toddler son, Alex . She explains his talent for trying new food, chasing their dog and pulling on her heart strings. In a dramatic turn, the mother asks, " So, John McCain, when you said you would stay in Iraq for 100 years, were you counting on Alex? " She looks at her child and says "Because if you were, you can’t have him."
"What the ad will do is sort of emotionally get to the voter about what is at stake if McCain wins," MoveOn.org Communications Director Ilyse Hogue tells CBS News. "It speaks to people's fears and worries" that America may be sending another generation to Iraq, Hogue added.
Pollster Anna Greenburg who has woked with MoveOn.org on guaging the effectiveness of their adverstisements says the simplicty of this ad drives its message. On a conference call with reporters, Greenburg said this spot tested higher in audience influence than any other ad tested for the PAC -- an outcome she attributes to the " straightforward and clear" message and "trustworthy" messenger.
AFSCME representative Paul Booth told reporters that the collaboration between the groups "indicates that progressive forces are coming together with the same objective...want[ing] someone in the White House who will put real problems" at the forefront. While the groups have no current plans to work toegther in the future, Booth says, if their objectives overlap in the next 20 weeks leading up to the general election they will certainly consider another joint venture.
The ad buy totaled $540,000 and was split "roughly evenly" between AFSME and MoveOn.org. The ad will start airing Wednesday on CNN, MSNBC, Washington, DC broadcasts as well as in select television markets in Michigan, Ohio and Wisconsin.
To view the ad, click here
Washington, DC -- In a joint effort, labor union AFSCME and political action committee MoveOn.org have launched a new ad campaign accusing McCain of "counting on" a new generation of Americans to serve in Iraq by suggesting the possibility of an young child's future deployment.
The 30 second spot features a young mother holding her toddler son, Alex . She explains his talent for trying new food, chasing their dog and pulling on her heart strings. In a dramatic turn, the mother asks, " So, John McCain, when you said you would stay in Iraq for 100 years, were you counting on Alex? " She looks at her child and says "Because if you were, you can’t have him."
"What the ad will do is sort of emotionally get to the voter about what is at stake if McCain wins," MoveOn.org Communications Director Ilyse Hogue tells CBS News. "It speaks to people's fears and worries" that America may be sending another generation to Iraq, Hogue added.
Pollster Anna Greenburg who has woked with MoveOn.org on guaging the effectiveness of their adverstisements says the simplicty of this ad drives its message. On a conference call with reporters, Greenburg said this spot tested higher in audience influence than any other ad tested for the PAC -- an outcome she attributes to the " straightforward and clear" message and "trustworthy" messenger.
AFSCME representative Paul Booth told reporters that the collaboration between the groups "indicates that progressive forces are coming together with the same objective...want[ing] someone in the White House who will put real problems" at the forefront. While the groups have no current plans to work toegther in the future, Booth says, if their objectives overlap in the next 20 weeks leading up to the general election they will certainly consider another joint venture.
The ad buy totaled $540,000 and was split "roughly evenly" between AFSME and MoveOn.org. The ad will start airing Wednesday on CNN, MSNBC, Washington, DC broadcasts as well as in select television markets in Michigan, Ohio and Wisconsin.
To view the ad, click here
IF YOU PULL OUT OF IRAQ TOO SOON THEN YOU BETTER HAVE FEAR- AND BETTER HAVE WORRY- WHAT EVER HAPPENED TO ACCOUNTABLITY FOR ACTIONS? OBAMA HAS BEEN PART OF THE GOVERNMENT AS WELL, BY THE WAY- WHERE IS HIS ACCOUNTABILITY - OH, THAT''S RIGHT- HE BARELY VOTED ON ANYTHING!
Ads and actions like these are one of the reasons I no longer support the Democrats as a whole; while I know the Republicans can be smarmy and sleazy - I always thought that the Democrats rose above this kind of stuff; and these are some of the same folks who had the AUDACITY to accuse Senator Clinton and her campaign of low-ball politics. Get real folks, the only CHANGE here is the face, and the only HOPE I have is that Senator McCain is elected president and brings some sort of normalcy back to the country. I know that there are many issues facing the country, but I feel that Senator McCain is the best remaining candidate to help America solve her problems.
What kind of scum would put a baby in an ad to SCARE the public into a vote!
Looks like Obama''s kind of CHANGE is pure scum!
God bless our troops and to hell with the people keeping them where they don''t belong.
The part of the campaign that Obama runs may want to rise above the mud, but someone needs to sling as much as the Republicans or the cons might win, and that would be a tragedy for our country.
Looks like Obama''''s kind of CHANGE is pure scum! "--Posted by RowdyWicca
Uhhh--Lyndon B. Johnson? And he was from YOUR state, Bushitter!
So many Americans'' families came here to avoid having their children be cannon fodder for Frederick the Great, Bismarck, etc. etc.
Unfortunately, the U.S. Fascist Party, previously theRepublican party, has brought the Fredericks and the Bismarcks here to rule us.
It''s time to take America back from the Fascists.
This add insults every service man and woman.
"It''s time to take America back from the Fascists."
Spoken like a nateral Communist.
-
by mattcat25
June 18, 2008 10:28 AM PDT
- American Boys and Girls are being shipped home in pine boxes (that Bush will not allow to be photographed) every day. Not to mention the many that have lost limbs, or suffered brain damage. The Republican War Mongers don%u2019t care about our troops they want perpetual war along with perpetual business related to war.
-
Reply to this comment
-
See all 22 CommentsIraq is costing the American People $12 Billion Dollars per month, but for each and every life lost the cost in insurmountable.
A vote for McCain (war monger) is a vote for never ending war.