September 13, 2010 12:46 PM

Diane Von Furstenberg on "Fashion's Night Out"

By
CBSNews
Brace yourselves, fashionistas - Fashion's Night Out is finally here!

Tonight shoppers across the globe will be celebrating Fashion's Night Out 2010 with block parties, celebrities, and of course -- fabulous clothing.

Special Report: New York Fashion Week

Fashion Designer and Council of Fashion Designers of America (CFDA) President Diane Von Furstenberg gave "Early Show" co-anchor Erica Hill a preview of the spectacular night of fashion and fun.

So how did this fashion-forward event come to fruition?

Last year the CFDA, the City of New York and Vogue magazine joined forces to help the economy recover by getting the people of New York out shopping again.

Just one year after its inception "Fashion's Night Out" has grown exponentially and is in department stores, malls, and shopping centers across the country -- and throughout the world.

Since Fashion Week is really for trade, Von Furstenberg points out, the public won't be able to buy the clothing (next spring's collection) until six months from now.

"So, to create a real big event in stores is to have the designers go to the shops and meet with the people, to create the excitement of what you can buy now makes so much sense," she said.

Von Furstenberg dishes on how "Fashion's Night Out" made its mark on the industry:



For a special behind the scenes look at fashion's biggest night tune in next Tuesday, Sept. 14 at 10p.m., 9p.m. for a prime time special right here on CBS.

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