H-E-B announces plans to build new location in Dallas

H-E-B opens second location in Frisco

DALLAS – Texas grocery giant H-E-B announced plans to bring its flagship store to the City of Dallas for the first time.

In a news release Thursday morning, the San Antonio-based company said it purchased nearly 10 acres of land at the southeast corner of LBJ Freeway and Hillcrest Road in North Dallas to build an H-E-B. 

It is the latest move in the chain's rapid expansion in the DFW Metroplex. Since the first Metroplex H-E-B opened in Frisco in 2022, a dozen more have opened or are being built.

Unlike most areas where H-E-B has constructed new stores, the land purchased for the North Dallas location is occupied, containing three low-rise office buildings with tenants like medical practices and small businesses.

H-E-B said it will begin working with neighbors and city officials on re-zoning and planning. The company did not say how long it might take to build and open the store.

"While we have a lot of work to do, we look forward to connecting with our neighbors, the city, and community stakeholders to ensure we create a destination that best supports this community," Mabrie Jackson, the public affairs managing director for H-E-B and Central Market said in a statement. "This is the first step in a long process, and we hope to share more details with our neighbors soon."

While the location will be the first H-E-B store in Dallas, the company has three Central Market stores and a Joe V's Smart Shop within city limits, with another Joe V's set to open this year.

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