H-E-B's newest location in North Texas will be in Fort Worth

H-E-B has competition in North Texas, but also has lower prices

FORT WORTH, Texas (CBSDFW.COM) - Grocery giant H-E-B has announced it will open another location in North Texas.

H-E-B Alliance will open at the northwest corner of Heritage Trace Parkway and N. Riverside Drive. The opening date was not disclosed, but the grocer said it will open in 2024.

The groundbreaking will take place on Nov. 16.

H-E-B opened its location in Frisco in September and will be opening its Plano location later this fall. The McKinney location, which broke ground earlier this year, will open in late 2023.

The Allen location, also currently under construction, is expected to open in late 2023. Mansfield, the most recently announced location, will break ground early in 2023.

North Texas

Julia Falcon

Julia Falcon is a Digital Content Producer at CBS News Texas. Julia has previously written for news outlets across Dallas-Fort Worth like the Denton Record-Chronicle, D Magazine, 1080 KRLD and 105.3 The Fan. She covers a span of topics, focusing on sports and trending topics. Every week, Julia produces a show called "Eye on Trending," where she answers top trending questions.