Bye Bye To The B- IHOP Is Back
GLENDALE (CBS13) - IHOb is back to being IHOP.
The pancake restaurant tweeted on Monday: "We're giving away 60¢ short stacks on July 17 from 7a-7p for IHOP's 60th birthday. That's right, IHOP! We'd never turn our back on pancakes (except for that time we faked it to promote our new burgers)"
We're giving away 60¢ short stacks on July 17 from 7a-7p for IHOP's 60th birthday. That's right, IHOP! We'd never turn our back on pancakes (except for that time we faked it to promote our new burgers) pic.twitter.com/KsbkMJhKuf
— IHOP (@IHOP) July 9, 2018
Last month IHOP created a social media buzz when it (temporarily) changed its name to IHOb- International House of Burgers. The stunt was a marketing campaign to let people know the restaurant served more than just breakfast.
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Some of its competitors immediately mocked the new branding with tweets and posts poking fun. As of Monday evening the chains hadn't responded to IHOP's news.