Keller @ Large: What's Your Idea For A State Slogan?

BOSTON (CBS) - Is Massachusetts ready for a new state slogan?

Rich Doucette, the new head of Massachusetts Office of Travel and Tourism, thinks it is.

"I think somewhere 'Massachusetts' has to get back into the slogan," he told the Boston Globe. "At some point in time, we can make a stronger statement than 'It's all here.'"

Amen to that.

For my money, we haven't had a decent state slogan since "Make It In Massachusetts."

But what should come next?