Build-A-Bear Closes Lines After 'Unprecedented Response' To Pay Your Age Day
BURLINGTON (CBS) – Build-A-Bear Workshop says it is closing lines for its "Pay Your Age Day" event that proved to be massively popular.
"Based on the unprecedented response to our Pay Your Age Day event in our early opening stores, we are experiencing significantly longer than expected lines and large crowds," Build-A-Bear said in a statement on its website. "Local authorities are requiring us to limit the lines and crowds due to safety concerns."
The bears typically retail for about $25 each, but the company said that a 1-year-old could get a bear for just a dollar on Thursday.
Social media video posted Thursday morning inside the Natick Mall showed a huge line outside that Build-A-Bear Workshop.
@buildabear fever has taken over the @NatickMall! #buildabear #natick #Massachusetts #news pic.twitter.com/4lycbJstkl
— DJ Greg Pic (@djgregpic) July 12, 2018
WBZ-TV went to the Burlington Mall, where people have been waiting hours for the special discount.
The line at Build A Bear at Burlington Mall. So many people turned out for special promotion the've had to shut off the line. People still waiting several hours. #wbz pic.twitter.com/AxakaKGho8
— Ken Tucci (@KenTucci) July 12, 2018
Build-A-Bear says they understand customers facing long lines are disappointed and are "working to address the situation."