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The selling power behind girl power

Name: The selling power behind girl power
Uploaded: 2014-09-04T08:45:14-0400
Duration: 4 min 3 s
Description: Companies like Under Armour are using strong women to expand their brand. Advertising Age deputy managing editor Natalie Zmuda discusses how female empowerment is taking over the marketing world.

Companies like Under Armour are using strong women to expand their brand. Advertising Age deputy managing editor Natalie Zmuda discusses how female empowerment is taking over the marketing world.