This week The New York Times reported
that Jockey is introducing a new measurement system to the production of ladies' brassieres -- 55 new bra sizes in all.
Current bra sizings have been around since the 1920s, when cup sizes were introduced, but bras in their nascent form have been binding corset-less ladies since the turn of the century. Advertisements for bras have been as varied -- from demure to in-your-face -- as changes in fashion and lingerie technology have allowed.
Left: A 1950s ad for a line of "Yuth-Bust" brassieres, delivered to your home in a plain wrapper.