Ken Carson and Barbie have been toy icons for over five decades. With Ken's 50th birthday approaching, Mattel Inc. hopes to make a sales comeback and win back the hearts of children across the world, as Ken won back Barbie's heart this past Valentine's Day. They had a devastating breakup in 2004. See where Mattel has been advertising Ken to help make him seem "cooler" to the digital generation.
READ MORE: Barbie's boy toy Ken to celebrate 50th birthday
Models dressed like their Ken dolls pose during the press preview day of the International Toy Fair Nuremberg on Feb. 2, 2011, in Germany to celebrate the 50th anniversary of the Ken doll.
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One of the original Ken dolls from 1961 seen here in red swim trunks, sandals, and a red terry-cloth towel.
Barbie and boy toy Ken's romance came to end in 2004 only to be reignited on Valentine's Day, Feb. 14, 2011.
Barbie and Ken dolls are on display at the exhibition "50 years of Barbie" in the eastern German town of Schmalkalden on Nov. 21, 2009.
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A 1985 Day2Night Ken doll is dressed in a tuxedo in this studio portrait. On March 11, 2001, Mattel toy company celebrated the 40th anniversary of the Ken doll which was originally introduced March 11, 1961, at the American International Toy Fair.
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A model poses as a Ken Doll during the "Celebrating Ken: Fashion, Art, and the Ultimate Dream Date" at Christie's on Feb.13, 2011, in New York City.
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Celebrity stylist Phillip Bloch unveils the new Ken dolls Feb. 9, 2006, in New York City.
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"Sweet Talkin' Ken," a Ken doll from the Barbie line in the Mattel area of the Toy Fair 2011 on Feb. 15, 2011, at the Javits Center in New York. "Sweet Talkin' Ken" is the newest release with a built-in microphone that allows girls to record up to 5 seconds of sound, then play back the message in three different voices.
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Mattel Inc. offices are seen Feb. 2, 2009, in the Los Angeles area community of El Segundo, Calif. Fourth-quarter profits for the toy maker giant fell far below expectations following a disappointing holiday season as net profit fell from $328.5 million, or 89 cents a share, a year earlier to $176.4 million, or 49 cents a share.