Last Updated Apr 26, 2011 2:31 PM EDT
In his book Wrong, David Freedman explains that many experts have ulterior motives behind their "expert" diagnoses. Unfortunately, our desire to hear expert advice is often to blame.
That leads to what Freedman called the "Wizard of Oz" effect. We come under the spell of wizards, authoritative voices who we are "trained" to take their words as truths. We want to believe that we can control things because as Woody Allen put it, otherwise "life is scarier."
Freedman provides a great example of how people react to advice. Imagine that you have back pain and visit two doctors:
- The first states that he's seen many similar cases and that it's hard to say exactly what's wrong. He suggests trying Treatment A first, and then go on from there.
- The second doctor states that he knows how exactly what's wrong and what to do.
One of my favorite sayings is that there are three types of investment forecasters; those who don't know where the market is going; those who know they don't know; and those who know they don't know but get paid a lot of money to pretend they do. In other words, they are playing an entirely different game.
As Philip Tetlock noted in his book, Expert Political Judgment, they're "fighting to preserve their reputation in a cutthroat adversarial culture. They woo dumb-ass reporters who want glib sound bits. In their world, only the overconfident survive and only the truly arrogant thrive." He noted the same self-assured hedgehog style of reasons that suppresses forecasting accuracy and slow belief updating translates into attention-grabbing bold predictions that are rarely checked for accuracy.
Freedman cautions to be wary of advice that has the following characteristics:
- Is clear cut, free of doubt and actionable
- Is universal, a one-size-fits-all solution
- Upbeat and palatable
- Filled with dramatic claims and stories, and specifically numbers which add an illusion of precision
A 2007 study in the Financial Analysts Journal, "Are Cover Stories Effective Contrarian Indicators?" examined 20 years of feature-story headlines in BusinessWeek, Fortune and Forbes and found that stories praising companies or declaring trends tended to appear when things were about to go south.
Tetlock, who studied the historical evidence on forecasts, concluded that it makes virtually no difference:
- Whether forecasters are Ph.D.s, economists, political scientists, journalists or historians
- Whether they had policy experience or access to classified information
- Whether they had logged many or few years of experience in their chosen line of work
Freedman reaches this conclusion: "While it's clearly true that you should never trust experts blindly, there are many situations in which you should and even must trust them, and in which to do otherwise is nothing other than reckless." He advises that "more of us ought to be following consensus expert advice that seems well supported, is not terribly burdensome to implement and appears to have little downside, such as eating fish (or taking fish oil), getting exercise, putting money into tax-deferred savings plans, and so on."
He goes on to note: "Yet many of us manage to avoid following advice that not only is espoused by a wide range of experts but seems so basic and well proven that to mistrust it would appear to defy logic." Indexing, or passive investing in general, falls into that category.
More on MoneyWatch:
Book Review: Wrong Experts Simply Aren't That Expert First Quarter Update on 2011's Sure Things Why Getting Too Conservative as You Age Can Hurt Your Retirement Quest for Alpha: What You Need to Consider When Handling Your Own Investing
Three ways I can help you become a wiser investor: