Last Updated Sep 1, 2009 12:03 PM EDT
The WWF immediately condemned the ad (see correction below), saying:
WWF strongly condemns this offensive and tasteless ad and did not authorize its production or publication. It is our understanding that it was a concept offered by an outside advertising agency seeking our business in Brazil. The concept was summarily rejected by WWF and should never have seen the light of day.When the ad appeared on Ads of the World, it generated a predictable controversy, based on its lack of taste and illogical premise: It is not as if the WWF has the power to stop a tsunami. And it doesn't do anything to combat Islamic extremism, either. The copy on the ad says:
The tsunami killed 100 times more people than 9/11. The planet is brutally powerful. Respect it. Preserve it. www.wwf.orgThe ad spawned a mini-debate among agency creatives on Ads of the World. Sample comment:
Disco Munky: Geez. The true sign of truly lazy uninspired creative is when they produce stuff like this. The message is important and the facts are solid, but a 9/11 comparison?? Really? That's not tasteless, it's talentless.. Seriously.AgencySpy didn't like it either:
... the World Wildlife Fund (tagline: "for a living planet") is pitting two tragedies against each another to further their goal.So there it is: DDB Brazil wins the prize for worst spec pitch ever!
* Correction: This item has been updated to reflect the fact that WWF neither commissioned nor approved of the ad.
- Previous coverage of fake controversies in advertising:
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- Burger King's Apology for Hindu Goddess Ad Is Not the First of Its Kind
- Are Today's Ads More Sexist Than They Were 40 Years Ago?
- Quiznos Continues Porn-Themed Advertising with "2 Girls 1 Sub" Playboy Tie-in
- Quiznos Airs Gay "Torpedo" Ad -- Not That There's Anything Wrong With That
- Burger King Uses SpongeBob in Ads Despite Promise To "Reduce" Use of Cartoons Promoting Kids' Meals
- American Apparel Hopes Porn Ads Will Save It From Financial Troubles
- Porn TV Channels to Begin Advertising in Fight Against Falling Revenues
- Calvin Klein's "Banned" Orgy Ad Is Part of Predictable Fake Controversy Trend
- CNN Won't Run Anti-Abortion Ad Featuring Obama