Last Updated Sep 22, 2009 12:39 PM EDT
However, my experience tells me that sales professionals aren't interested in "getting aligned" with marketing. Instead, they insist that marketing groups must undergo some major changes BEFORE they earn a seat at the table.
With that in mind, here are the top ten complaints that I hear from sales professionals about respective marketing groups, along with suggestions (some from me, some from the sales pros) about what needs to change.
Warning to marketeers: You aren't going to like this post.
CLICK HERE for the first reason Sales hates Marketing Â»
NOTE: The comments to this post are addressed in:
Top 10 Reasons Marketing Rolls Their Eyes at Sales Reps