Super Bowl 2011: Adding Up the Numbers

Last Updated Feb 4, 2011 9:11 AM EST

This story was updated on February 1, 2011, to correct an error.



Even if you're a totebag-toting member of NPR Nation, you'll have a hard time ducking the Super Bowl over the next few days. You'll be deafened by odes to Pittsburgh's legacy of winningishness and Green Bay's hayseed charm. You'll hear how the team that most relentlessly pressures the other quarterback will come out on top. Come Media Day, you'll learn whether postseason breakout star Aaron Rodgers wears boxers or briefs, courtesy of a giggly mid-market correspondent intent on setting journalism and gender relations back 15 years.

That said, numerous aspects of the Super Bowl experience — especially those that are neatly quantifiable — tantalize beyond the deeply thought grunt/push/tackle analyses. Here are a bunch of ‘em.

  • 25 and 24 percent: The average increase of the S&P 500 in years where, respectively, the Steelers or the Packers compete in the Super Bowl, according to Capital IQ.
  • $23,729: Price of the most expensive ticket (as of 8 a.m. ET on January 31) available on the league-sanctioned NFL Ticket Exchange secondary market. The seat is located at the 45-yard line, nine rows up from the field.
  • $200: Price of a “party plaza” ticket to watch the game on monster-sized screens outside Cowboys Stadium. Hey, at least it includes parking.
  • $1,250: Price of admission to the Playboy Super Bowl Party, scheduled for Friday night of Super Bowl Weekend at the Aloft Hotel in Dallas — which has been renamed the Bud Light Hotel for Super Bowl week.
  • 11.6: Exact length, in inches, of a regulation-size NFL football.
  • 7: Approximate length, in inches, of Pittsburgh defensive end Brett Keisel’s beard.
  • 19,499: Number of people who have “liked” Brett Keisel’s Beard on Facebook.
  • 0: Number of jokes we’re going to make about length and the other Brett.
  • $13,796,000: Total 2011 salary of the Packers’ starting offensive line.
  • 1,560 pounds: Total weight of the Packers’ starting offensive line.
  • $552.72: Price per ounce of the Packers’ starting offensive line.
  • $1,330.74: Price per ounce of gold, as of 8 a.m. ET on January 31.
  • $50,000: Estimated value of the sterling silver Vince Lombardi Trophy, crafted by Tiffany & Co.
  • $235 million: Money spent by Anheuser-Busch/InBev on Super Bowl ad time between 2001 and 2010.

Get full Super Bowl XLV Coverage on CBSSports.com


  • 90,384,615: Number of Bud Lights you could buy with that $235 million at Jerome Bettis’ Grille 36 in Pittsburgh.
  • 216: Number of Super Bowl game balls manufactured in a 24-hour span beginning Sunday night, Jan. 23, at the Wilson Sporting Goods factory in Ada, Ohio.
  • 54: Number of game balls that each team must deliver to officials on Super Bowl Sunday, out of its allotment of 108.
  • 105,000: Estimated number of fans who will attend Super Bowl XLV at Cowboys Stadium in Arlington, Texas.
  • 380,084: Population of Arlington, according to a 2010 U.S. Census estimate.
  • $1,198: Cost, before taxes and whatnot, of a room with queen-sized bed at the Super 8 Motel Arlington Southwest for both the Saturday and Sunday of Super Bowl weekend.
  • $152.95: Cost, before taxes and whatnot, of that same room at the same Super 8 hotel one week later.
  • 1 and 8: Rank in merchandise sold on NFLShop.com since April 2010 of the Pittsburgh Steelers and Green Bay Packers.
  • 27: Rank, as of the morning of Monday, January 31, on Amazon.com’s list of bestselling ponytail holders, of “Green Bay Packers Green Ponytail Holders.”
  • 1: Rank, as of the morning of Monday, January 31, on Amazon.com’s list of bestselling beach towels of “Pittsburgh Steelers Terrible Beach Towel.”
  • 110 miles: Distance from Green Bay, Wis., to Baraboo, Wis. — home of McArthur Towel & Sports, where Steeler-simpatico Terrible Towels are manufactured. (The owner swears that he bleeds Packer green and gold.)
  • 500: Number of Cheeseheads ordered from manufacturer Foamation between the end of the Green Bay/Chicago NFC Championship Game on Jan. 23 and the start of business the following morning.
  • 2.63 billion pounds: Amount of cheese produced in Wisconsin in 2009, according to the Wisconsin Milk Marketing Board.
  • 24.9: Percentage of those 26.3 billion pounds of cheese that was cheddar.
  • 32.8: Percentage of those 26.3 billion pounds that was mozzarella. Talk about an upset.
  • 40 minutes and 15 seconds: Amount of ad time during the CBS broadcast of the 2001 Super Bowl, according to Kantar Media Intelligence.
  • 47 minutes and 50 seconds: Amount of ad time during CBS’ broadcast of the 2010 Super Bowl — an increase of 18%.
  • $2.2 million: Estimated cost of a 30-second spot during the CBS broadcast of Super Bowl XXXV, back in 2001, according to Brandweek.
  • $2.8 million to $3.0 million: Estimated cost of a 30-second spot during this weekend’s Fox broadcast of Super Bowl XLV — an increase of 27% to 36%.

Photo: Flickr user TheScottyZ


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