Last Updated Aug 20, 2007 5:33 PM EDT
You may have guessed we're talking about Campbell's Soup Co. selling it's high-end Godiva line to remain true to the company's strategic core of representing health and simplicity -- a refreshing change from the many profit-driven mergers that only serve to dilute brands' strategies. Of course, there's another obvious reason to unload Godiva; marketing new chocolate products hurt Campbell's bottom line this year. But as an added bonus, the sale will also give Campbell's product portfolio additional focus and clarity.
This might be a perfect opportunity to reread your company's mission statement, share it with your coworkers and employees, and ask yourself, "Are our current operations and marketing efforts aligned with our overall strategy and core values?"