Six Types of Innovation

Last Updated Oct 2, 2008 3:43 AM EDT

Innovation is not just about brand new products. There are many places where you can be innovative and often the context helps define innovation.

The six focus areas for innovation are:
  • Product --- what we produce and sell
  • Service --- exceeding customer expectations
  • Process --- continuous improvement of how we do things
  • Management --- business strategies, systems and structures
  • Open --- working beyond boundaries and collaborating globally
  • Value --- creating unique value that eliminates the cost to compete
Looking through this list, consider where you need to focus your innovative efforts right now and write down a couple of project ideas/potential focus areas. Is there anything you would add to the list?
  • Robert Gerrish

    Robert Gerrish is a coach, author and professional speaker and the founder of Flying Solo (www.flyingsolo.com.au), the Australian online community for solo business owners.

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