Shorty Awards honors social media, NASA, Bloomberg

Tiffani Thiessen presenting at fourth annual Shorty Awards on March 26,2012 in New York. Hilary McHone

Tiffani Thiessen presenting at fourth annual Shorty Awards on March 26, 2012 in New York.
Hilary McHone

(CBS News) The fourth annual Shorty Awards was held Monday night at the Times Center in New York. Hosted by "The Daily Show's" Samantha Bee and Jason Jones, the event that is being called the Grammys and Oscars of social media drew celebrities and social media heavyweights alike.

Pictures: Shorty Awards 2012: Oscars of social media

The Shorty Awards honors the best of social media, with an emphasis on Twitter users. Examples of award categories range from the typical best #Actor, #Actress or #Band to quirkier categories, like best #FakeAccount, #FanSite and @HealthJoinIn's #SocialFitness.

Winners even had to give their acceptance speech in 140-characters or less. "Something the Oscars can learn from," Jones told CBS News on the phone.

In true social-media fashion, smartphones were out during the entire ceremony and the audience was encouraged to live tweet the event. "We didn't see faces looking at us, we saw the back of smartphones," said Jones.

Presenters included "White Collar" star Tiffani Thiessen,Tumblr founder David Karp and Quora co-founder Charlie Cheever.

Among this year's winners were New York City mayor Michael Bloomberg, who won a special award as Foursquare mayor of the year - beating out Apple co-founder Steve Wozniak, who is the Foursquare mayor of an International House of Pancakes in Santa Clara, Calif.

"Honored to accept the #ShortyAward for '@Foursquare Mayor of the Year' here in #NYC, the social media capital of the world!" @MikeBloomberg tweeted.

NASA won a Shorty Award for best use of a Twitter account in the government category.

"The Obama administration has placed a high priority on openness and on-line communications, and @NASA is honored to be recognized for its social media efforts with a Shorty Award," David Weaver, NASA's associate administrator for communications, said in a statement.

"We are inspired by the social media community and their passion for sharing our compelling story of reaching for new heights and keeping America the world leader in space exploration."

More details of the event can be found at ShortyAwards.com.

Here's a full list of winners of the fourth annual Shorty Awards (listed alphabetically by category):

#Activism: Occupy Wall Street (@OccupyWallStNYC)

#Actor: Nathan Fillion (@NathanFillion)

#Actress: Selena Gomez (@selenagomez)

#Apps: Instagram (@Instagram)

#Band: Jonas Brothers (@JonasBrothers)

#Celebrity: Justin Bieber (@justinbieber)

#Charity: Random Acts, Cinde Monsam (@therandomactorg)

#Comedian: Jim Norton (@JimNorton)

#Comedian: Matt Walker (@funnymatt)

#Director: Katherine Brooks (@thekatbrooks)

#Director: Alfredo Flores (@AlfredoFlores)

#FakeAccount: Dilma Rousseff (@dilmabr)

#FakeAccount: The Fake ESPN (@TheFakeESPN)

#Fansite: Sherlockology (@Sherlockology)

#Fashion: Luke Reichle (@redcarpetluke)

#Finance: GS Elevator Gossip (@GSElevator)

#Food: Epic Meal Time (@EpicMealTime)

#Food: Mud Baron (@Cocoxochitl)

#Gaming: The Sims 3 (@TheSims3)

#Government: NASA (@NASA)

#Green: Jerry James Stone (@jerryjamesstone)

#Humor: Ryan Higa (@TheRealRyanHiga)

#Journalist: Andy Carvin (@acarvin)

#LifeSavingHero: Emily Rahimi & Commissioner Cassano (@FDNY)

#Music: Justin Bieber (@justinbieber)

#Photography: Adam Bouska (@bouska)

#Science: Brendan Maher (@NatureNews)

#Singer (Vox Populi): Agnes Monica (@agnezmo)

#SocialFitness: Christopher Brisley (@TakeAChallenge)

#Sportsteam: Liverpool FC (@LFC)

#Travel: Charles Trippy (@charlestrippy)

#TVShow: Attack of the Show (@aots)

#VideoBlogger: Fafa the Groundhog (@FafaGroundhog)

#Weather: Andy Gabrielson (@FindTheTornado)

#Webshow: Awkward Black Girl (@awkwardblkgrl)

#YouTubeStar: Curtis Paradis (@CurtisParadis)

Foursquare Mayor of the Year: Michael Bloomberg (@MikeBloomberg)

Real-Time Photo of the Year: "From my friend in Cairo" Olly Wainwright (@ollywainwright)

Real-Time Photo of the Year: "Police Pepper-Spraying UC Davis Students" Louice Macabitas

Microblog of the Year on Tumblr: We are the 99 Percent - Creator/Co-editor: Priscilla Grim

Quora Answer of the Year: Justin Freeman - Question: What's the best way to escape the police in a high-speed car chase?

Quora Answer of the Year: Matan Shelomi - Question: If you injure a bug, should you kill it or let it live?

Industry Winners (listed alphabetically by category):

Best Branded YouTube Channel: The Visionaire Group: KungFu Panda 2 YouTube Brand Channel

Best Integration of Social Media with Live Television: Viacom (MTV Networks): VMA Twitter Tracker

Best Location-Based Marketing: Walgreens: Check-ins That Make a Difference

Best Overall Brand Presence on Facebook: Nickelodeon: SpongeBob SquarePants

Best Overall Brand Presence on Tumblr: BBC America: Doctor Who Tumblr

Best Overall Brand Presence on Twitter: Bob Maron: @CharlieSheen

Best Social Commerce: Viking Range Corporation: Leanne Gault

Best Social Media Campaign for Film: Paramount Pictures: Super 8 Movie - Super 8 Secret

Best Social Media Campaign for Gaming: Promethium Marketing: Discover Your Legacy - Assassin's Creed: Revelations

Best Social Media Campaign for Television: USA Network: Psych HashTag Killer

Best Social Media Manager: Stephanie Schierholr for SpaceTweeps for Stephanie Schierholz! Produced by NASA (@NASA)

Best Use of a Hashtag on Twitter: Bob Maron: @CharlieSheen

Best Use of Facebook in a Campaign: HBO: True Blood "Immortalize Yourself" Facebook Application

Best Use of Foursquare in a Campaign: Walgreens: Check-ins That Make a Difference

Best Use of Game Mechanics (Gamification) in a Social Media Campaign: Nickelodeon's 'Kids' Choice Awards 2011'

Best Use of Social Media for a Consumer Product or Service: 360i: Dentyne Safe Breath Alliance

Best Use of Social Media for Customer Service: Research in Motion: Support At The Scale of BlackBerry

Best Use of Social Media for News: CNN Worldwide: The Global Networks of CNN Dominate on Social Media

Best Use of Social Media for Sports: Major League Baseball: MLB Fan Cave

Best Use of Social Media in a Mobile Campaign: Viacom (MTV Networks): VMA Twitter Tracker for iOS for Verizon

Best Use of Social Media in an Awards Show: Viacom (MTV Networks): 2011 VMAs (Twitter/Tumblr + Twitter Tracker)

Best Use of Social Media In Real Life ("IRL"): Wieden + Kennedy & Digital Kitchen: Dodge Journey - The Search Engine for the Real World

Best Use of Twitter Ad Platform: Edelman: Volkswagen's All-New 2012 Beetle Launch

Best Use of the Twitter in a Campaign: 9/11 Commemoration

Best Use of Video in a Social Media Campaign: CNN Worldwide: The Royal Wedding of William & Kate; Group SJR: TED - Ideas Worth Spreading

Best Viral Campaign: BuzzFeed: Schick Xtreme 3 Razorbombing, Walgreens: Check-ins That Make a Difference

Boldest Social Media Campaign of 2011: VH-1: Do Something Awards: Give a Shit!

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